Guide

How to automate market research

Automate market research in the order the work actually costs time: monitoring first, then collection and extraction, then assembly of the document, and leave interpretation alone. Attach the source to every figure at the moment it is collected rather than afterwards, and treat any output where a number cannot be traced to a dataset as a draft, not a finding.

Automate in this order

Each stage is useful on its own, and each one makes the next easier.

  • Monitoring. Watching a fixed set of companies and sources on a schedule. Highest time saved, lowest risk of a wrong answer.
  • Collection and extraction. Pulling the figures and passages that matter out of documents you have already found.
  • Assembly. Turning the collected material into a structured document with citations in place.
  • Interpretation. Leave this with a person. It is where the value is and where automated output fails least visibly.

The citation rule

Bind the claim to the source at collection time. Concretely: when a figure is extracted, the document it came from is recorded with it, and that pairing is carried through every later stage rather than reconstructed.

The alternative - generating prose and asking a model to add citations - produces references that look right and sometimes are not. Once that has happened in a document that circulated, everything else in it becomes suspect too.

Checks before anything circulates

Four, and they take minutes:

  • Open three citations at random. Do the sources say what the document says they say?
  • Does every figure name a dataset and a period?
  • Is anything marked unavailable, or did every question get an answer? A research output with no gaps is usually a research output that filled them.
  • Do the sources disagree anywhere, and if so, does the document say so?

What to do about gaps

A gap is a finding. Where no public series covers a market, the honest output says so and explains what would answer it - a survey, an interview, a paid dataset. A system that never returns a gap is not more capable; it is less honest.

Where QuikSignal fits

QuikSignal automates the monitoring and the collection. Market reports name the dataset and the period next to each figure, and a figure that no source provides is printed as unavailable rather than estimated.

Everything exports to Excel, CSV, PDF or slides, so the output lands in whatever the team already uses to circulate research.

See it on your own market →

What it does not do
  • No primary research: no surveys, interviews or panels.
  • No forecasts and no estimates for missing figures.
  • Coverage is limited to markets that public statistical series and public company records actually cover.
Questions

What people ask

What is the first thing to automate?
Monitoring a fixed list of companies and pricing pages. It saves the most repeated hours and carries almost no risk of producing a wrong answer.
Can automated research be used in a board pack?
If every figure in it names a dataset and a period that a reader can open, yes. If it cannot, it should not be in a board pack whether a machine or a person wrote it.
How do I stop the output being generic?
Narrow the question. Systems produce generic output when asked general questions. A specific question about specific companies produces specific material.

Read your own market the same way.

Eleven agents, the companies you choose, every night, with the document behind every line.