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Use case - Competitor pricing

Track competitor pricing changes without checking their site every week.

Pricer reads dated captures of each rival’s pricing page and compares them over time, so a new tier, a removed plan or a quiet price rise arrives with the before and after side by side.

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The problem

Pricing moves are the competitor change that costs deals fastest, and the one teams notice last. Somebody checks a rival’s pricing page when a prospect mentions it, finds it has changed, and has no idea when, or what it said before.

What arrives
  • A Pricing & packaging view with every rival’s captures diffed, newest first
  • Price watch rules that fire when a tracked page changes
  • A battlecard per rival, written from the captures
  • The change in your email brief, with the archived page one click away
  • Excel, CSV, PDF or slides of any of it (Excel only on Starter)
Who does the work

The agents on the job, in the order they work

  1. 01 · Pricer

    Collects dated captures of each tracked rival’s pricing page and compares them, so every change has a date and an archived copy.

  2. 02 · Historian

    Reads backwards first, so the pricing history you get on day one goes back as far as the captures do rather than starting today.

  3. 03 · Sifter

    Scores each change and keeps the ones that clear the bar. What it holds back stays in a log you can open.

  4. 04 · Analyst

    Writes the change into your brief and into a battlecard per rival, each line linked to the capture it came from.

What it does not do
  • It sees pricing a company shows on its own website. Negotiated, private or sales-quoted prices are not visible to it and are never guessed.
  • Change dates come from when a capture exists, so a page that is rarely captured has a coarser history.
  • It does not message your team in Slack or update your CRM. Changes arrive by email and in the workspace.
Which plan

Part of the Market lens, on every plan. Starter watches 10 companies, checked weekly; Growth watches 40, every six hours.

Questions

What people ask

How far back does the pricing history go?
As far back as dated captures of the page exist. For most established companies that is years, which is why the history is readable on the first day rather than after weeks of watching.
Can it track a page that needs a login?
No. It reads pricing pages anyone can open. Anything behind a login, a form or a sales call is outside what it reads.
How is this different from a page-change alert tool?
A change alert tells you a page changed. Pricer tells you what the price, tier or limit was and is now, keeps the dated history, and writes it into a battlecard your sellers can use.
Related

Read next

The analyst team you have not hired yet, on shift every night.Read →Competitive intelligence your stakeholders can check line by line.Read →QuikSignal or Google Alerts for watching competitors?Read →

See it on your own market.

A working demo on the companies you actually care about, not a recorded video.

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